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Blog 5 Powerful Methods to Build Brand Awareness Without Having to Shout

shouting for brand exposureNel mio post precedente ho parlato dei benefici di cui può godere il tuo business se costruisci una buona immagine del tuo marchio aziendale utilizzando chiavi USB personalizzate

Se stai ancora cercando una piattaforma di blogging, prova a utilizzare Wordpress e Blogger, le piattaforme più popolari al momento. Sono persino gratis!

#4: Come un buon comunicato stampa può velocemente innalzare il livello di percezione del tuo brand

Se desideri innalzare velocemente il grado di percezione del tuo marchio, scrivi un valido comunicato stampa.

Il comunicato stampa è un ottimo strumento per qualsiasi tipologia di business, indipendentemente dalla sua entità.

Sebbene venga prevalentemente utilizzato per lanciare nuovi prodotti e servizi, può essere anche utile per dare informazioni o annunciare nuovi eventi connessi alla tua attività o ai tuoi prodotti/servizi.

Per rendere il comunicato efficace, la tua storia deve contenere informazioni valide, scritte in stile giornalistico, seguendo il formato standard di PR.

Puoi utilizzare servizi online come ad esempio PRWeb.com e BusinessWire.com o puoi anche mandare la tua storia a quotidiani, riviste e programmi TV.

IL vantaggio nell'utilizzare un servizio di comunicato stampa on line, è che la tua storia può apparire anche nei risultati di ricerca di siti come Google news, yahoo news e in una miriade di altri blog o piattaforme mediatiche.

Se la tua storia è valida e interessante, riuscirai a generare velocemente nuova pubblicità al tuo business e indirizzare traffico verso il tuo sito web.

#5: Usa video on line per diventare velocemente una nuova star

build brand star powers with online videos

Grazie alla popolarità dei siti che ospitano video on line, come  Youtube, caricare vieo on line può essere molto importante per le tue strategie di marketing e dare nuova visibilità al tuo business.

Con  i video on line riuscirai a fornire al tuo pubblico un'alternativa molto divertende per conoscere i tuoi servizi. In molti preferiscono guardare un video piuttosto che leggere.

Inoltre, i video ti danno un pizzico di personalità in più, avvicinandoti sempre più al tuo pubblico.

I video sono particolarmente efficaci nel caso di dimostrazioni dei prodotti o come training per i tuoi clienti. Se i video sono particolarmente divertenti e utili, sempre più persone li guarderanno e saranno sempre più interessati al tuo business.

Un esempio di una compagnia che sta traendo molti benefici dai video on line è  Blendtec, produttore di frullatori e mixer.


flashbay Autore: Peter Nguyen
9 Commenti | Leave yours 
Jamal , Universiti Putra Malaysia | 03 Oct, 2011
Thanks for the useful information. could you please tell me what are the strategies to build brand value with low cost
Peter , Flashbay | 03 Oct, 2011
Hi Jamal, 
Thanks for visiting our blog. If you want to build brand value with minimal costs, I recommend a combination of blogging and social media. Start a blog to share ideas and thoughts and offer tips and useful information. Then use social media channels like twitter and facebook to promote your blog content. You can also try to find blogs and forums related to your industry and participate in the discussions. The key is to establish yourself and your brand as the expert in your industry.
Jamal , Universiti Putra Malaysia | 10 Oct, 2011
Thanks so much for the useful information, I apologize for late to reply as I was in holiday around Malaysia. I am satisfied with what you have mentioned, but if we use social media to build our brand with low cost, customer may look into the material and contents of our product. do you have any idea about other factors or strategies that can help to build brand value without costing the company a lot of money
Thank you
Peter Nguyen, Flashbay | 12 Oct, 2011
Hi Jamal,
Here's a formula that I follow to create a strong and recognizeable brand.
(1) Create a strong logo for your company and your product. Your logo should be simple, easy for people to remember, and distinctive. 
(2) Define your value proposition - Value proposition is about what's special and unique about your company and your products? What can you do better than others can't? 
(3) Create visibility and awareness of your brand by various promotional methods - blogging, twitter, facebook, youtube videos, give out promotional products such as flash drives & T-shirts with your logo imprinted on them, guest blogging, public speaking, etc. All of these are low cost ways of creating brand visibility.

Now, if you are also able to deliver on your brand promise by offering a great product and providingng superior customer service, your brand value will surely increase over time. 

Hope this helps.
Jamal , Universiti Putra Malaysia | 15 Oct, 2011
Thanks for sharing with me, The information are very useful and can support me. I will look into all of these factors and strategies.
Tee | 21 Jul, 2015
Hi Jamal,

What would you do raise awareness and even increase sales for new and existing products in the pharma market as a supplier, with your main clients being pharmacies? Without changing price?
Sucheta | 12 Aug, 2017
Hi..
I work for an epublishing company. In this domain, all the competitors possess the same features. How should i be a differentiator as a company to retain my existimg clients as well as to attract new clients?
Chris Anguelov, Flashbay UK | 14 Aug, 2017
Hi Sucheta,

Thank you for your message! Differentiating your company in a homogenous market poses an exciting challenge with the potential for great rewards if you can be more successful than your competitors in doing so.

A key three-step formula that we recommend here at Flashbay is as follows:

1) Create a strong and distinctive logo for your brand. The logo should be simple, memorable and unique in its appearance, to really impact your clients.

2) Understand your comparative advantage - define and articulate what your company does differently and better than your competitors.

3) Create visibility of your brand and your key competitive differentiators. There are various promotional techniques you can use to spread the word of your company and its comparative advantage, including social media campaigns, advertising, blogging etc. 

One of the most effective and elegant tools is to distribute promotional products to your clients, such as Flash Drives, Power Banks, Speakers etc. featuring your distinctive logo and perhaps a slogan with a key message to summarise your brand's comparative advantage. This is a great low-cost way of really increasing your brand visibility and differentiating yourself from competitors.

From here, if you offer a quality product, and you are able to deliver on your promises, you will undoubtedly succeed in retaining existing clients and attracting new customers, too, enhancing the value of your company.

I hope this helps, please let me know if you have any other questions.

Chris at Flashbay
Jeremy Lawson | 02 Feb, 2018
Custom promotional USB drives are a great way to increase brand awareness. Tech items always score high due to their usability factor. Promotional items also should be based on the target audience. If the target audiences are working professionals, tech gadgets and drink ware are usable. If someone is targeting kids, colorful play items would be ideal.
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